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IT'S ALL ABOUT THE

PASSION

From the day our company was established, it was and is always about making people’s dreams come true. People who come from different places and backgrounds, who share one thing in common – the desire to play music and the courage to dare and to try. Since 2015, our team’s dream goes hand in hand with the dream shared by millions of people around the world – to be able to learn, create and play music. We develop and create instruments that allow anyone to enjoy the beauty of music.

OUR

VISION

Our vision is to make music accessible for everyone. Our goal was to create an instrument that meets the special needs of those with physical and cognitive disabilities, children, elderly and other audiences, globally.

ARCANA

STORY

Our story begins when a marvelous family of a young girl with physical disabilities came to us with a very special request. They asked that we help make her dream come true – that is to share the stage with her friends and make music together with them.

Boaz Rienshrieber, a musician and music teacher who has been active in the field for years, decided to look for solutions for Gil, the young girl. This is how the journey of the Arcana Strum began.

Arcana was founded in 2015, by a team of musicians, engineers and designers who joined forces to help support this young girl, as well as millions of others around the world who experience similar difficulties.

THE PEOPLE BEHIND

ARCANA

Our team is made up of diverse people with extensive experience in the fields of music, technology, management, product development and global businesses. Each and every one of the team members gave his heart and soul to bring the concept and idea of the Arcana Strum to life.

Haim Kairy

CTO

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Haim Kairy

CTO

25 years of leading complex hardware/software technological products.

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Jonathan Bar-Or

Product Design

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Jonathan Bar-Or

Product Design

30 years of industrial design and award-winning
ergonomic products.

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Boaz Rienshrieber

Chief Musician

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Boaz Rienshrieber

Chief Musician

20 years as a musician, producer, band teacher, wide
experience working with disabled persons.

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Oren Alsheich

Business Development

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Oren Alsheich

Business Development

20 years’ experience in music equipment
imports and commerce. Strong knowledge and position in the music production scene in
Israel.

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ARCANA

The story of Arcana began in 2015. Its origin was a young girl who faced difficulty to play musical instruments and wanted to feel equal and included.
Our team of musicians, engineers and designers gathered together and founded Arcana to support her as well as millions of other people around the world who confront similar difficulties.